Hashbee, A Blockchain Information Platform
MAKE SMART DECISIONS FOR BLOCKCHAIN INVESTMENT OPPORTUNITIES
First of all, we conducted usability tests to find out what problems exist in the current version (problems in relatively high level).
/ Can users know what Hashbee website is for?
/ Can users navigate within Hashbee website?
The website is not self-explanatory, and it increases the cost of users to get familiar with the website.
/ Will users retain in the website?
Inappropriate hierarchy — The website is like a puzzle. It avoids users from finding their own ways.
From the layout perspective, as UX designers we are aware of what we are going to do. However, from the content perspective, where we are like outsiders in this field. In order to figure out the product’s goal, HashBee is going to achieve, we did 5 user interviews. Those interviewees are from tech and financial backgrounds who have already done some investments on the blockchain.
The process is shown as follow:
We found out investors’ behaviors are mainly focusing on two spots:
> Reading resources like white paper, GitHub, and other official and professional documents
> Hearing KOL(key opinion leader) opinions from social media because their’ content keeps updated (Medium, Quora, Twitter)
> Resources are always from friends’ recommendations
> The credibility of the resources is a big concern
Where do investors pay attention to?
> Investment intention increases when the blockchain market is rising
How do investors make an investment decision?
The Information that hashBee offer is not valuable enough to maintain a retention rate of users.
After synthesizing all researches we have done above, we proposed a central question to narrow down our design scope:
What helps secondary market investors’ decision making in terms of investing in virtual currency?
Helping blockchain investors to make wise investment decisions.
IDEATE & ITERATE
After discussing how to implement those three insights into real products, we found out it is hard to implement all three insights into one product.
Because offering professional information and encouraging free speech are a conflict with each other — One is objective, and the other is subjective. One is narrative, the other is commutative.
Therefore, what we did was forming two design directions for the founder to pick:
DESIGN PLAN FORMING
April - September 2018
DESIGN METHODOLOGY & PROCESS
Chapter 6 Insight Finding
Chapter 2 Usability Test
Chapter 3 Expert Review
Chapter 4 User Interview
Chapter 5 Landscape Analysis
Chapter 8 Design Plan forming
Chapter 9 Ideate & Iterate
Chapter 1 Introduction
Chapter 10 Final design
Chapter 7 Design Goal
Hashbee is a blockchain information platform, and this project was conducted after an existing beta version. In our design, we proposed two plans for its further development based on its previous version.
These two plans are aligned with design goals (customized, integrated & professional, and free speech) we synthesized from our research.
Aligning the design to users habitual behaviors and conceptual models.
For example, following the conventional design pattern. Let a button be a button, and text is text.
Easy to access
Making sure users be aware of where they are on the website, and always offering a way to let them exit.
From a Layout Perspective
From a Content Perspective
Making sure everything is highly related to the product goal that HashBee website tries to achieve.
Making sure everything on the page is meaningful with priorities.
After reviewing and synthesizing all usability tests results, we also did a round of expert review and combining these two sections together, we drew conclusions as guidance to our design. The guidance will be introduced in two perspectives as follow:
How do professional information and high-quality opinions form and look like?
How does virtual currency trading make any difference to it?
In order to answer the above questions, we did an insight-driven landscape analysis and studied some websites. We listed some products below:
Summary: Trading tokens
Goal and target users: Huobi is a cryptocurrency financial group, providing safe, professional, trustworthy and world-class services to investors and engineers in a global spectrum.
Feature: Token data, Analysis of token, remodeling the crypto exchange
Summary: Read and write valuable articles you are interested in
Goal and target users: Medium is a platform for sharing ideas and perspectives from various fields.
Feature: Customizable reading, quality articles, clean reading experiences.
Summary: Digging into corporations info for Investors and companies
Goal and target users: CrunchBase is a platform for Investors and companies to discover industry trends, investments, and news about global companies from startups to fortune 1000.
Feature: It records data of the world’s companies, unities, and it approaches data collection to leverage a strong community of contributors, in-house data teams armed with powerful machine learning.
Where do smarter decisions come from
Integrated and professional information creates the base for analysis which helps foresee industries trend.
Constructive ideas come from communicating among and hearing from intellectual people.
Research plays a major role in the whole investment process. Its behavior is a personal habit, giving users the power to manage all resources actually help them to achieve their own goal.
Smarter decisions come from:
PROFESSIONAL BLOCKCHAIN INFORMATION SERVICE
INTEGRATED & PROFESSIONAL
- Communication under customized topics
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Check Out Final Design